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Industry Overview
Affiliate Marketing
According to Internet Retailer, two-thirds of the top 400 online retailers manage at least one affiliate program. Why? Because affiliate marketing offers high rewards for low risks on behalf of advertisers while simultaneously offering publishers a way to generate maximum revenue from their Web sites. Affiliate marketing provides a performance-based marketing channel where costs are tied directly to results. This means an advertiser only pays commissions to publishers when a consumer completes a desired action, such as a sale or lead. For advertisers, this makes ROI an easy calculation since every dollar invested is tied to accountable and measurable results. Please read our FAQ for more details on how advertisers and publishers work together. As a global leader in this industry, Commission Junction acts as a trusted third party to facilitate sustainable relationships between advertisers and publishers, in an effort to extend brand identity and reach, drive quality traffic and generate revenue with cost-effective customer acquisitions. Search Marketing
The Search Engine Marketing Professionals Organization predicts search marketing will grow to an $11 billion industry by 2010 in North America. Though many companies are beginning to realize the additional revenue search can bring to their affiliate marketing efforts, they are faced with a dizzying array of options and resource challenges. Commission Junction's CJ Search™ delivers a single-source solution by combining best-of-breed offers for paid placement, paid inclusion and organic search for companies of all sizes. Additionally, we provide complete account management including developing ad copy, creating key word lists and managing search engine relationships – all while providing constant program reporting, analysis and optimization. Plus, if you are an existing advertiser in the CJ Marketplace, integration is quick and seamless. And, of course, both your CJ Search and affiliate marketing efforts are coordinated for maximum effectiveness. Our Solutions
Affiliate Marketing
Commission Junction operates the most productive and only truly global network in the affiliate marketing industry. We work with advertisers to help increase brand reach, drive quality traffic and improve conversions through a pay-for-performance model – providing high rewards with low risks. Our publishers find Commission Junction helps generate maximum revenue opportunities and facilitates sustainable relationships with leading advertisers across multiple verticals. For both advertisers and publishers, Commission Junction provides the most comprehensive and sophisticated reporting tools available.Search Marketing
Commission Junction's CJ Search provides fully-managed, comprehensive search engine marketing solutions by combining best-of-breed technology and expert services to optimize keyword campaigns across major search and shopping engines. Our team of search engine marketers uses proprietary technology and processes to create, manage and optimize pay-per-click, paid inclusion, and organic search campaigns for leading online advertisers. Using CJ Search complements our affiliate marketing offering by driving maximum performance from the search channel for advertisers while also efficiently managing potential channel conflicts between advertisers and their publishers using search. |
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